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PRIVACY POLICY | ETERNA
Last updated: [ Thursday, January 30, 2025 ]
This Privacy Policy describes how we collect, use, and share your personal information when you visit eterna-shop.fr (the "Site") or make a purchase.
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1. PERSONAL INFORMATION COLLECTED
When you visit our Site, we automatically collect certain information about your device, such as your web browser, IP address, time zone, and some cookies installed on your device.
Additionally, when you browse the Site, we collect information about:
- The pages or products you view.
- The websites or search terms that directed you to our Site.
- How you interact with the Site.
We call this automatically collected information "Device Information."
1.1. How do we collect this information?
We use different technologies to collect information from the device:
✔ Cookies : Data files stored on your device. For more information, see our Cookie Policy .
✔ Log files : These record data such as IP address, browser type, Internet provider and activity on the Site.
✔ Web beacons, tags and pixels : These allow us to analyse how you navigate our Site.
When you make a purchase on our Site, we collect certain personal information such as:
✔ Name and surname
✔ Email address
✔ Billing and shipping address
✔ Payment information (credit/debit cards, Apple Pay, etc.)
✔ Phone number (optional, if provided)
We refer to this information as "Order Information."
When we talk about "Personal Information" in this Privacy Policy, we mean both Device Information and Order Information .
2. HOW DO WE USE YOUR PERSONAL INFORMATION?
We use Order Information to:
✔ Process your purchases (including payments and shipping).
✔ Send you order confirmations and invoices .
✔ Contact you for any information related to your order.
✔ Evaluate possible fraud or risks in transactions.
✔ Send you information about our products or promotions, if you have given your consent .
We use Device Information to:
✔ Identify fraud or potential risks .
✔ Improve and optimize our Site.
✔ Analyze user experience and measure the performance of our advertising campaigns.
3. SHARING PERSONAL INFORMATION
We share your Personal Information with third parties who help us operate our business, such as:
📌 Shopify (e-commerce platform where our Site is hosted). For more information on how Shopify handles your information, please visit : Shopify Privacy Policy .
📌 Google Analytics (to understand how customers use our Site). Learn more at: Google Privacy Policy . You can disable Google Analytics here: Disable Google Analytics .
We may also share your Personal Information to comply with laws and regulations or in response to legal requests.
4. ADVERTISING AND TARGETED MARKETING
We use your Personal Information to send you advertisements and promotions tailored to your interests.
For more information on how targeted advertising works, you can consult the Network Advertising Initiative (NAI) page:
🔗 NAI - How Targeted Advertising Works .
If you wish to opt out of personalized advertising, you can do so at these links:
✔ Facebook : Ad Settings
✔ Google : Ad preferences
✔ Bing : Ad Settings
You can also disable these services from the Digital Advertising Alliance portal: 🔗 Opting out of personalized advertising .
5. YOUR RIGHTS (GDPR - EU RESIDENTS)
If you are a resident of Europe, you have the following rights regarding your Personal Information:
✔ Access the information we have about you.
✔ Request correction, update or deletion of your data.
✔ Oppose the use of your information for marketing.
✔ Request the portability of your data.
To exercise these rights, please email us at hello @eterna -shop .fr .
Additionally, if you are located in Europe, please note that we process your information to:
✔ Comply with our contractual obligations (order processing).
✔ Pursue our legitimate business interests (analysis and user experience optimization).
✔ Your information may be transferred outside of Europe, including the United States and Canada .
6. DATA CONSERVATION
We maintain your Order Information in our records until you ask us to delete it .
7. COOKIES AND "DO NOT TRACK" SIGNAL
When you visit our Site, we use cookies to improve your experience. You can manage your settings at any time from the Cookie Policy .
If you see the "Do Not Track" option in your browser, we do not modify our data collection policy , but you can set your preferences in your account.
8. MINORS
The Site is not intended for individuals under the age of 18. We do not knowingly collect information from children.
9. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices, legal regulations or operational requirements.
We will notify you of any material changes to this page.
10. CONTACT
For more information about our privacy practices or if you would like to make a request relating to your personal data, you may contact us at:
📧 Email: hello @eterna -shop .fr
🌐 Website: eternal -shop .fr